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20 May - 21 Jun, 2020
In an effort to drum up business for its member galleries and develop a new business model in the meantime, the New Art Dealers Alliance (NADA) is launching a new profit-sharing virtual fair this month.
visit websiteThe online initiative, aptly titled FAIR, will see 20 percent of all sales will go into a collective pool and split evenly among the dealers. An additional 20 percent will go to artists on show. Instead of the traditional participating fee, galleries will pay 10 percent of their sales proceeds to NADA for organizing the online presentation.
visit websiteAt least 24 works sold in Fair’s first week. many collectors have responded positively to the platform’s price transparency.
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